Social networking sites are an indispensable part of our lives. The no of users utilizing various social media sites are amazing, check below:
- Facebook – 2.23 billion MAUs.
- YouTube – 1.9 billion MAUs.
- WhatsApp – 1.5 billion MAUs.
- Messenger – 1.3 billion MAUs.
- Instagram – 1 billion MAUs.
B2B companies can take advantage of this no to reach their audience and understand their need. But there are so many social media, and all are diverse in terms of benefits. To know which one can work for you, continue reading.
In no particular order, here are the 5 most influential and best social networking channels for B2B marketing channel
1. Twitter
As of January 2019, the active monthly users on Twitter are 326 million. These numbers are good enough for B2B marketers who use Twitter the most for content marketing. It is the top social media platform for implementing strategies related to CM.
Benefits:
- Visibility: It is best for starting a conversation with a consumer, client or industry expert. All you need to do is contact the relevant person, and you will get maximum exposure.
- Human personality: When a consumer feels connected to a brand emotionally, then only they can trust it. With Twitter, you can achieve this, as it provides a personality to your brand. For that, tweet something that evokes positive emotions from consumers. Also, go for attractive and short posts; Gifs works best on Twitter.
- Engagement: For a B2B Company, engagement is crucial. With Twitter, you can do that by organizing polls or using hashtags, and the best way is to reply to consumers always.
2. LinkedIn
As of January 2019, LinkedIn has 590 million active users. It is the best social media channel for B2B marketing (with 90% of them using it). It not only helps professionals connect with other professionals in their industry, but also recruit new people.
Benefits
- Product promotion: For a B2B firm, it is the best tool for launching and promoting a new product. It is because most of your target audience is on LinkedIn, which makes engaging TA using interesting articles or posts easy.
- Strengthen relationships: Using this platform you can connect with other professionals, and start a conversation with them. With timely and relevant posts, you can build great relationships with them.
3. Facebook
Facebook is another great platform for B2B companies who want to market their products globally. Around 42% use this platform and here’s why:
- Cost-effective: It is cost-effective and budget-friendly, especially for small businesses. To promote your product, create a free Facebook page and post unique content. If you want an advertisement on FB, you can do it on your terms and budget.
- Customer support: Having a page on FB means you can provide support to your customer day and night.
- Increased traffic: On FB, you can include the URL of the website, and give a sneak-peak to consumers about your products. If it interests the consumers, they will certainly visit your website.
4. Google Plus
This Google tool has 400 million users and has the potential to become the best B2B marketing tool. But sadly, as of now, only 28% of these firms are using it.
Benefits:
- Engagement: With so many tools like Google circles and Hangout, Google plus can really help with increasing engagement.
- SEO: When you use the correct keywords on Google Plus, it helps boost your SEO ranking on Google.
5. Instagram
48% of B2B firms use Instagram to market their business. It is the best tool to show that your brands are build up with humans working hard through stories and live videos.
Benefits:
- UGC: On Instagram, you can use UGC, and it will strengthen your relationship with consumers.
- Increased interaction: With the aid of hashtags, it lets you find relevant content easily and interact more with people.
You can use Canva to make eye catching feeds for social networking channels. I hope the above article would help a B2B marketer think and start using one or two of these platforms diligently for marketing.