Surprising Insights Along with Guide to Video Marketing

It is no wonder why videos have molten the heart of viewers for centuries now. Did you know an interesting fact, that if a person is shown some video and made to hear some music at the same time, he will surely react to the video more. All the brain receptors actually react more to visuals along with audio.

Another fact that we got from Facebook’s Nichola Mendelsohn that people by 2021 will probably be seeing and experiencing “all video” because the virtual world is going to be our immediate future. Therefore, here are some of the video marketing tactics in this guide to video marketing you need to know by now, so that you can at least stay in the game.

The Facts:

Social media, apps, even the world of content is now bound to stay with video marketing forever. It is because this type of marketing is easily trans able and it can also be a good method of entertaining people.

Such as when Creepy Pasta launched their Youtube channel, then it got more likes and subscriber than the blog site. So here are some statistics and facts based on video marketing which will be discussed now:

• The Audience for Twitter Video: The first fact will literally shock you. 82% of the people of twitters actually watch twitter video content. If this is the case in Twitter, then what is the condition of Facebook and Instagram? The fact behind this is that any social media platform has now become very Aware of the money they are going to make on video marketing. This marketing generally sells anything and everything. Therefore, advertisements and 1 minute 2 minutes video are more in social media nowadays.
• The Youtube Hours: Over 500 million hours of videos are seen daily on Youtube. This is something really massive. Therefore, anyone and everyone on Youtube become celebrities overnight. This proves that how video marketing is going to take over the television commercial marketing jobs. Although several such online streaming apps like Hootstar and NetFlix have really gotten a lot of business profit from video marketing, still Youtube is something they cannot match with.
• The Amount of Video Marketers: Nearly 87% of the online marketers nowadays, use video content. Yes, even Neil Patel has got it right. Actually written content is thoroughly good for making a website rank, but the changes in the digital marketing patterns have now made it easier for marketers to convey their thoughts in a more interesting way. Plus, you can use some creativity in this section because all you need to care about is the keywords that you need to use while writing the description of the video you are going to publish.

So these were some of the facts and insights about video marketing. Now it is time for some guide to video marketing tips:

1. Make the Video More Communicative

Video is a strong medium of communication between the brand and the prospect. Why not make it a bit stronger? This really helps in gaining the preferences of the audience by knowing them better. Plus, they will be more indulged in your products by seeing that you understand their way of thoughts.

• Make sure that you shoot like you are talking to them.
• Let them empathize with you. Be their virtual friend.
• Speak in a casual form and not the professional tone.

2. Educate Your Prospect

The only way to make them understand your brand is to give them knowledge about your brand. Once a prospect comes to know which ingredients you have used to manufacture them or which designs you have adopted to make them perfect for you, they won’t be able to see the reason why you recommend this brand so hard.

• Be informative and let them guess the result.
• Try to make them realize of the seriousness of the video.
• Make them aware that your brand is worth buying.

3. Tell a Story

The only way to engage your prospects is to tell them a story. Users get more emotional to a plot, because they can easily relate to the plotline. That is why most of the awareness videos trigger the emotional point.

• Tell them a story with real characters in it.
• The story should match the pain points of the viewers.
• Make it a good narrative.

So these are some of the insights that will tell you the importance of video marketing and the other tips will help you optimize your marketing ways for more profit.