CBD, an acronym for cannabidiol, is known as a non-psychoactive component that is found in cannabis. Commonly tagged as an herbal supplement, it is mainly used to treat various health ailments including chronic pain, inflammation, epilepsy, and post-traumatic stress syndrome. The presence of this compound delivers massive benefits of cannabis or marijuana without any negative effects of THC (Tetrahydrocannabinol) compound. THC is known to induce anxiety, short-term memory loss, and hallucinations. Hence, the absence of this product and the presence of CBD with numerous positive outcomes have pushed the CBD industry to new heights.
In recent years, CBD has taken a significant space in the health, wellness, and fitness industry. People are known to have more interest in CBD-generated products like CBD skincare, CBD pillows, CBD treats, CBD roasted almonds, and pain relief CBD. As a result of this rapid growth more and, more brands are venturing into the CBD market with their CBD & hemp innovations. Going by the statistics, the hemp-CBD industry in the UK is expected to reach £1bn by 2025.
As the numbers are increasing, of course, the competition will increase. And then with cut-throat competition, the need for marketing increases to catch the hold of the huge market. What do you think can be most productive and effective as a marketing strategy for the Hemp-CBD market? Influencer marketing has taken its role within the CBD space. There are many hemp & CBD brands looking for influencers to market their products and create trust amongst people by removing all the negative perceptions people have of CBD products.
Exploring the Impact of Influencer Marketing
As per the studies revealed by Forbes, there are many digital personalities who have created their own niche in the marketing game while gaining the acceptance and trust of many millennials. Here the influencers start to act as brand ambassadors who constantly gear up to entice their existing audience while inviting new followers with a higher engagement rate. In the year 2016, Tap Influencer study revealed that influencer marketing delivers 11 times higher ROI than traditional forms of web marketing strategies. The report also exposed the fact that more than 49% of people confirm their purchase decisions based on the reviews and recommendations by influencers.
It is even stated that in the post covid economy, promoting CBD through influencer marketing can become one of the significant marketing trends. However, there is no evidence for the same but the positive outcomes that CBD delivers concerning health and wellness can be pushed further through the brand ambassadorship that these influencers live.
Discovering the Role of Micro-Influencers
Moreover, talking about the micro-influencers, they are known to deliver a more promising result for hemp & CBD brands. They are even more fruitful when CBD companies have to target an audience in a specific demographic. With constant posting about the brands on Instagram, posting the product video on YouTube, and tweeting on various deals and offers for their limited number of followers can prove to have typically higher engagement. This, in turn, helps boosts web traffic and generate higher credibility for CBD brands.
Top CBD Influencers
Now, it is evident that CBD is gaining popularity both in the global business sector and the digital marketing landscape. Let us look at some of the popular hemp & CBD influencers who have brought CBD brands closer to success.
- Jolene Goring: A name that reflects a journey of more than 18 years in the field of health, wellness, and fitness. She is also known to be the top name in the list of “America’s Premier Fitness Experts”.
- Chris Lavish: He is a fashion and CBD influencer from New York. He is known for his style, aura, and inspiration he instills. With a strong fondness for CBD lattes, he proves to be an inspirational infle3uncer for the CBD companies.
- Montel Williams: A popular man of American Television in the 1990s is now a brand to be reckoned with for CBD influencer marketing. He discovered the essence and need for CBD products when he was diagnosed with multiple sclerosis. Since then, he has actively promoted CBD products with active and engaging followers across his social media channels.
- Rachael: She tags herself as the “CBD Woman” and she dedicates her social media channel to the sole mission of creating awareness and educating people on CBD. She herself has experienced CBD products for improved wellness and from her share of personal experiences she instills the same sense of inspiration in her followers.
- Megan Elizabeth: She has tried and experienced many CBD products. The same experience made her explore the world of social media channels to let people known about the numerous benefits of hemp & CBD products. With this, she started her YouTube channel dedicated to topics like health, fitness, and weight loss.
Talking about the current scenario, the CBD market is in constant growth. All the marketers, advertisers, and influencers are collectively working to ideate and design creative, innovative, engaging, and thumb-stopping content with a view to market and promote CBD as a lifestyle product. It’s just a matter of spreading the right word, the right message to the right people.