There has been a huge shift in the last decade about how we interact without surroundings and deal with things around us. Conventional methods of doing business have gone for a toss with the rapid growth of technology and its collaboration with the corporate world. Businesses are very lucrative and impressionable when it comes to adopting new and updated methods. This led to MBA in Digital Marketing becoming a stepping stone to the whole new world of digital marketing.
Over the past few years, Digital marketing has slowly opened up new possibilities and avenues for companies and created a plethora of employment opportunities. Everything is being shifted online and so is the selling and buying of goods and services. From Brand administration to Social Media Marketing, an MBA in Digital Marketing from top colleges like IIMs and Rayat Bahra University, Mohali can propel your career in several directions. The course also introduces important concepts which are key to an insightful understanding of how businesses work online.
Discover your own toolbox
MBA in Digital Marketing requires an extensive understanding of both theoretical as well as practical concepts and ideas related to the business world. It is important to use the conventional marketing theories and paint them with the vibrant shades of the ever-growing technologies and software. Some skills which this specialisation produces in a student are:
- Digital Advertising
- Social Media Marketing
- Affiliate Marketing
- Marketing Management
- SEO and SEM
- Web Analytics
- Brand Planning and Marketing
Job opportunities after graduation
Digital Marketing has really spread its wings into manifesting endless possibilities. It is no longer just restricted to digital-centric companies but is beneficial, somewhat necessary in education, consulting, finance, fitness, and even the entertainment industry. MBA in Digital Marketing from a good college like the prestigious IIMs or Rayat Bahra University, Mohali gives your career a head start and provides ample experience and opportunities in the following field of work:
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
- Content Marketer
- Campaign Managers
For any management program, it is critical to keep pushing beyond the classroom and texts. Practicality and experience become two of the most important factors that companies consider before hiring for an MBA in Digital Marketing. A steady balance of all aspects is what good colleges or universities can provide is essential when you’re considering joining the programme. Some of the names being IIMs, XLRI, Symbiosis and Rayat Bahra University, Mohali. Here is a list of the top 3 colleges for MBA in Digital Marketing:
- Xavier’s Institute of Management and Research, Mumbai: One of the best handles in the industry, the school is known for its training and placements. Positioned in the financial capital of India, the college hosts top MNCs with attractive offers for students. It also involves students in workshops and seminars which leap beyond the primary, repeated knowledge and concentrate intensively on crafting business experience.
- Rayat Bahra University, Mohali: Ranked one of the best institutes for an MBA in Digital Marketing, Rayat Bahra University, Mohali harbours one of the best infrastructures and teaching faculty on campus. The level of experience and guidance which the faculty brings to the table is unique and with regular workshops and field visits, the students get to endure the best of the best
- JECRC College, Jaipur: Established in 2012, the college offers a wide range of management programs, but the highlight of their digital marketing program is their up-to-date course structure and emphasis on workshops and practical outlook on a technical cum management program. Digital Marketing has set its name in the future and is finding avenues to expand even further beyond what it has already achieved in the business sector. If you’re someone who is looking for a career in the same, furnish your tools and get ready for an amazing ride!
Conclusion
Digital marketing is one of the most up- growing branches of business administration and hence, it is also becoming one of the most sought-after courses. What’s important is that we don’t understand the value of something before a lot of people start doing the same thing. Digital marketing is the future and an MBA in Digital Marketing is one of the best ways to hop onto the wagon of the future and sail away