Instagram tips to promote your hair salon

If you want to promote your hair salon, you have to go where people are. Where are people in 2022? They’re on social media! Instagram is one of the most popular social media platforms with over 2 billion active users worldwide.

While your hair salon might not be interested in marketing to people all over the world, there are still plenty of people right in your area looking for a stunning new hair style, and Instagram is the perfect place to show photos and videos of your work. Here are some tips to promote your hair salon on Instagram.

Regularly post your hairstyle creations

The first rule of any social media marketing campaign is to be consistent. If you want to stay in the front of your customers’ minds (and you do), you have to post regularly.

Luckily, hair salons have tons of content to post. You’re always creating new, exciting hairstyles for people! When you finish a particularly good hairstyle, take a picture and post it to Instagram. Of course, ask the customer first.

It’s also important to make sure all photos and videos you post to Instagram are high quality. You might not be a photographer, but you’re competing with all the other content creators on Instagram to stand out. Make sure they’re good!

You don’t always have to post hairstyles. Instagram is also a great way to disseminate other information like beauty salon flyers or other marketing materials to let your followers know what’s going on around the shop. It’s always good to mix it up a little!

Everyone loves a good before and after

Who doesn’t love a good transformation? Posting before and after photos of your work is a great way to show potential customers what you can do.

On Instagram, you can post multiple photos in one post. Make the first photo the before picture, and the second photo can be the after. Just remember to tell viewers to “swipe for the transformation.” Otherwise, they might think the “before” picture is your work, and we don’t want that!

Use plenty of hashtags

Hashtags are a great way to stretch your reach and get your content in front of people who otherwise wouldn’t see it. Every time you post to Instagram, make sure to use several hashtags.

Instagram allows up to 30 hashtags on standard posts and 10 on stories. But before you go adding willy-nilly, make sure all the hashtags are relevant to your business and the post itself. Don’t use #blondehair if you posted a picture of a brunette.

These are some of the most popular hair salon hashtags:

• #hairdressers
• #hair
• #hairsalon
• #hairstylist
• #hairdo
• #beauty

The more you add, the greater your reach will be. It’s also a good idea to use local hashtags, like your city, to get more attention from people nearby.

Post more videos

Instagram isn’t all about the pictures. Videos are also great ways to promote your hair salon.

Motion catches the eye. When someone is scrolling through their Instagram feed, a video will capture more attention than a static picture. But just like your photos, make sure your videos are all high quality. Think about lighting and angles and create content that’ll make people stop scrolling to watch! Think about taking a timelapse video of you completing a hairstyle, for example.

Update your story

Stories are one of the latest and greatest updates to Instagram. They let you post photos and videos that last for 24 hours before disappearing forever. While that might sound annoying to create content that will eventually go away, it’s great for keeping your followers up to date about short-term events.

For example, if you’re running a Wednesday special, post a story on Wednesday to promote that special. Once the special is over, the story goes away and you don’t have to worry about following up. If you’re not sure what to post for your story, check out some Instagram story templates for inspiration.

Tag your glam squad

Creating so much beauty is a team sport. When you post hairstyles to Instagram, make sure to tag everyone who made that style possible. Not only does it add a personal element to the post, but it’ll also help the post be seen by more people.

You can also take it a step farther and tag the customers too. They want to show off their new style, and you want their friends to see what your salon can do, so it’s a win, win!

Engage, engage, and engage some more

As the name might suggest, the point of social media is to be social. That means it shouldn’t be one-sided. Be sure to engage and be social with your followers. Reply to comments, direct messages (DMs), and tags to keep the conversation moving. The more you talk, the more fans you get, and the more they’ll talk up your hair salon with their friends. That’s the true essence of marketing.

Instagram is your hair salon’s best friend

Instagram is a great, free marketing platform for you to show off all the beauty your hair salon can create. Be sure to post regular content, use plenty of hashtags, update your stores, tag your crew, and engage with followers online. If you keep up with all these tips, you’ll have more customers than you know what to do with!