Online companies strive to sell a variety of their products to customers from across the globe. Most of such products are already available in the market, however, the comfort and experience of online shopping remain unbeatable till date. E-commerce businesses are nothing without their product catalogues. Customers only buy products once they view the product images and product descriptions. An attractive and eye-catching display of products online can help customers in making their valuable purchase decisions. Due to this reason, online companies look to outsource online product data entry services to ensure that their products are displayed in the most astounding and professional manner.
E-commerce Product Data
1) Sourcing Of Product Data
The first step followed by eCommerce outsourcing companies is sourcing the relevant product data. All the necessary information can be sourced from various different sources like digital or physical product catalogs. Every business has a printed or digital copy of their entire product lists which they supplied to customers. The data entry professionals of an outsourcing firm can take the relevant product data and apply them on the respective product catalogs. Besides this, the data entry experts can also source the necessary data from the business websites of the respective companies. Sourcing such crucial information from all relevant sources enables outsourcing firms to offer the best results for an online business.
2) Planning & Writing Product Descriptions
A business needs to properly plan and share its needs and requirements related to product catalogues. There should be no communication gap between the business and the outsourcing partner. In this step, once the requirements are clear, the product data entry experts can begin adding product images, product features, product prices, product specifications, etc. The professionals usually do this offline and save the details on their respective databases. They also note details like product discounts which a business might wish to offer on a selected range of products.
3) Updating Product Information
Once the product data has been saved offline and is ready, it is then uploaded on the company’s online website and other desired e-commerce portals. Online companies outsource e-commerce services to get help with updating existing product information from time to time. The product specifications, discount offers, packaging, delivery period, etc. keep changing with time and, therefore, must be updated accordingly on the respective website. This ensures that all the updated product information is available to the customers at the time they view a product catalogue.
4) Categorizing Of Online Products
Just like in a retail outlet all the products are kept at their designated places and shelves, online stores are no different. E-commerce companies sort and segregate their products based on different categories to ensure that customers can easily navigate to the item they are actually looking to buy. Some popular product categories include electronics, furniture, home decor, apparel, cosmetics, pet care, etc. The outsourcing experts can help to categorize the online products and upload the products based on the categories they fall under. This reduces the work of online firms by a huge margin.
5) Deleting Old Products
A business might have listed hundreds of products online and not every single one of them might be available or might have been discontinued. The professionals ensure that such products are eliminated from the online catalogues such that no wrong purchase is made by a customer. Deleting old and discontinued products is important in the sense that, it prevents a business from losing its valuable online customers. Customers must be aware that they are only buying the latest, genuine, and in-stock products.
Here’s where you can get eCommerce product data entry services