Digital Marketing 7 Deadly Sins, Internet Marketing, E Trend Talk

«How the hell does this brand do to be so well positioned on the internet?»

Surely you have ever posed this question to check that some online businesses and digital entrepreneur’s petan with an apparently stunning ease.

I have to confess that I also asked myself this question more than once in my beginnings. And if I’m honest, I must add that my guts were turning over and over again when I saw how many professionals managed to take advantage of the online channel to get sales while I could only watch, daydream and think “I wish one of them were I”.

If the same thing happened to you, you would have tried to find out what was going on behind the scenes and to know the marketing strategies and techniques they were using to be on top of their markets.

However, the success of digital business is not always a matter of marketer strategy. Nor apply the latest techniques that are fresh out of the oven.

There are other factors that are essential to have good results from the beginning. Factors that we often overlook. And that’s what I want to talk to you about in this post.

I am going to tell you about the capital sins that can lead your online business to hell and how to avoid them to go straight to paradise.

What am I doing wrong?

This was the question that always came to my mind. And if it happens to you too, surely that thought includes a certain element of guilt.

If he was at least as professional as those he observed, what was the problem?

I had to find out what was happening and, above all, get down to work to solve this mystery that was taking me head on and that was the key to open the doors to gain more customers.

The key success factors for an entrepreneur are:

• Have a solid formation.
• Have experience in your field.
• Be very professional and be customer oriented.
• Managing the relationship with the client correctly.
• Differentiate yourself from your competitors and stand out in your market.

But there is something that encompasses everything: build a solid professional brand. Or put another way: create a brand that makes the customer trust you.

And for your brand to attract, convert and retain customers, there are 7 deadly sins that you should avoid. I tell you what they are right now.

The 7 deadly sins that you can not commit by taking your brand to the internet

The key is in trust.

Therefore, when building your brand and designing your website, you must try not to fall into the mistakes that entrepreneurs make when they launch their business to the internet.

Sin # 1 – Cry it with your logo

If you want to convey professionalism, you should start by designing a logo that is consistent with what you want to communicate.

My recommendation is that you dedicate the time you deserve and go beyond creating a drawing that you like. Remember that it is one of the main differentiating elements of your brand.

And if you do not know how to create it to be professional, nothing better than delegating and hiring a designer. If you don’t want to high anyone to make you a logo don’t worry. Just get yourself a logo maker online and make your logo in just a few minutes.

Sin # 2 – Do not take care of typography

Can you imagine the logos of the major brands with a Comic Sans font?

When you design your logo, your marketing materials, your blog, or website, think that the typography you use also transmits sensations to those who observe it.

There are many fonts, free and paid, among which you can choose. Again, do not take the decision lightly and reflect on which one is most appropriate for your business, your sector, and your audience.

Sin # 3 – Do not choose colors well

Color is very associated with emotions.

In fact, there is what is known as the psychology of color, a whole science that studies how color influences human emotion.

Therefore, we must choose them carefully and, above all, with good judgment.

I have seen websites that combine a lot of them, and linking to the previous point, they use a lot of different fonts. And the truth is that, at least to me, that makes me distrust a bit.

With all this I want to tell you that when it comes to selecting the colors that will define your brand, think about the emotions that you want to convey, the sensations that you want to awaken and not only based on your personal tastes .

Sin # 4 – Use mediocre images

You want something and you want it already.

You do a search on the internet.

You find that service at the top of the results of your search and immediately click.

But what is this?!

You have landed on a website with pixelated, blurry images, with watermarks…

Damn it, if you have not invested in good images, how can you be sure that they are going to provide you with the service you expect?

Well this is what you should avoid at all costs in the web of your online business.

Conclusion: use good quality photographs. And make sense!

It is useless to put images here and there without meaning and to fill hollow. Use only those that convey the idea or message you want to communicate.

Sin # 5 – Complicating your life with your web template

Keep all your business as simple as you can.

I’m being serious.

The more you complicate your life with sophisticated tools that are difficult to manage, the less time you will have to devote to what really matters in your business: selling.

Solution? If you cannot delegate technical support because your current situation does not allow it, use a good CMS like WordPress and a good template.

Do not choose the template that has more configuration options, but the one that is easiest to maintain, within minimum standards of design and quality.

If you do not know where to start, do not worry. Make a list of the blogs that you like the most and ask the authors to tell you which template they use.

Sin # 6 – A slogan that says nothing

There are PUV or Unique Sales Proposals that neither propose anything, nor are they unique, nor do they sell a pepper.

Have you not noticed that the majority always proposes the same? We are the most professional, we offer the best quality, and our goal is customer satisfaction…

Honestly, is there any of this that you do not offer?

Your motto should be like your DNA: unique and unrepeatable.

Do not you know how to create yours to be effective?

Sin # 7 – Reload too much

Has it never happened to you that you go to a store to buy something and you do not decide because there is too much to choose?

It has a scientifically proven explanation: when there are too many options, the sales percentages are reduced.

Well that’s what happens to someone who visits one and sees too many calls to action.

Do not recharge.

Set an objective and guide your visitors towards it.

Do not fall into the trap of thinking that the more you offer and the more roads available, your users will do more, because the opposite will happen: they will be overwhelmed and will go to another web that presents the solutions more clearly.

The calls to action that you include, try to be strategic. And if this is important throughout the web, especially it is on the home page.