The statistics that measure the engagement of social profiles with the virtual audience

The platform of social media is buzzing with innumerable visitors and account holders. Each and every individual account holder is trying to make a statement through their posts. In the world of social media, it is generally observed that some accounts have a huge fan following while othersare bordering on being almost invisible to other people. In many cases, it has been observed that the posts were uniquely good but still didn’t garner much praise in the social media.

The negativity generated from less liked content

There are two negative aspects associated with posts that receive a meager quantity of likes. Firstly, it is a disheartening situation for the person who has posted that content and secondly the audience perceives unpopular content as the result of sloppy social media planning. Hence, it is vital to know that there is a difference between good content and the means applied for promoting that content. In social media, there are tons of uploads that feature good content, but if it is simply uploaded in the platform with doing any further activity for ensuring promotion, then it won’t matter whether the content is good or bad.

The importance of likes in case of Instagram posts

Real Instagram likes is the goal that everyone wishes to achieve in social media. The simple equation that is presentin social media is that the more the number of views/likes for a particular post the higher it ascends on the ladder of popularity. In social media, everyone is trying to attract the attention of the audience and the factor that indicates successful garnering of attention the number of Instagram likes received by a particular post.

The vital aspects involved in the process of gaininglikes are discussed below:

• Acquiring a huge number of followers:

Instagram users do not come across a social account directly. The following is built through the views of public posts. For example, a person on social media saw an engaging post on the platform. The post will be surely liked if it has arrested the attention of the individual. This engagement with a single post increases the chance of the individual to click on thesocialprofile which contains the post. If the person likes the visited profile, then he/she can follow it. This is how the following is built and increased.

• Increasing one’s own confidence

If a huge number of people likes the posted content, it implies that the effort of the content developer has received attention and praise from other fellow individuals. This is a huge source of positivity and makes the account holder optimistic.

• Promoting suitable growth of the brand

The chief reason for creating an Instagram social profile is to augment the following and for ensuring the active promotion of products. The increment in likes serves that very purpose.

Hence, social media is governed by the statistics of polarity which is apparent in the form of following and likes.