Tips And Tricks to use Instagram to Grow Your Blog

Instagram is a visual tool, and we all are hooked to it. We follow a lot of people on Instagram, and we love that we have a tool that provides us with a glimpse of other people’s life. But Instagram can be more than that; you don’t have to make it only about you or the celebrity you are following. You can use IG to create a community that you can interact with and inspire you and vice versa.

For a blogger, having an account on Instagram is even more important. It is one platform that can let a blogger connect with more readers and potential buyers. It is a way for them to reach out to the readers who would love to read their content and increase their blog visit and ranking.

But simply making an account on Instagram won’t work because it may be an interactive platform, but it is also one of the hardest platforms to work on. You cannot expect magic and get followers overnight, and without followers and engagement, you can’t grow your blog.

Don’t worry! In this article, we will look at some easy ways to use Instagram to grow your blog.

There are over 80 million blogs on the World Wide Web, and this number keeps increasing. In such a competitive space, you need more than just good content to get loyal followers and high ranking for your blog.

Being on social media is a great way to connect with your readers, and grow your blog. One of the best social platforms for all types of blogs is Instagram, and here are some tips on how to use it for your blog.

1.      Don’t worry about increasing your followers

It may sound controversial, but it is true. You don’t want to focus all your time and efforts on growing your followers on IG. If you think more followers mean more visitors on your blog than you are wrong.

Having millions of followers won’t help you if only half of them engage with your content. Thus, instead of worrying about your followers, you need to worry about engagement. If you have even 10 people who like or comment on every post you upload, work on them and make sure they see your blog. Try new ways to connect with your loyal followers and engage them.

2.      Be consistent

Firstly, you must have a business profile on Instagram, and if you don’t switch to it now. Having a business account on IG gives you access to analytics using insights. When you happen to look at the analytics you will see which post people are engaging with most, how many people clicked on your blog link, and so on?

All this will tell you that most of your referral traffic comes from Instagram. It will happen only when you are consistent with your posts and don’t forget to include your blog link.

Thus, make a schedule and post accordingly. Don’t post once a week, at least do it thrice a week, so that you are on top of the user’s feed. Also, make sure you include your blog link on all captions, your stories, and of course your bio.

3.      Hashtags are important

You must use hashtags in your captions. They let people who don’t even follow you see your content, which honestly is a great and organic way to increase your followers. Also, now people can follow hashtags like they follow people.

So, when you use a popular hashtag that someone is following, they will see your post in their feed too. But keep in mind to use only relevant, popular, and branded hashtags, don’t follow banned ones.

Also, don’t include 30 hashtags in your post, which is the limit. Keep the limit to 10 0r 11 to make it look organic.

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4.      Have a great bio, username, and add a link to it

First impressions matter and your Instagram bio is the first mode of contact with prospects. So, make sure that your username is similar to your blog so that it is easy for people to make the connection and find you. Secure social media handles as soon as you create your blog.

Now, bio is your introduction, so don’t botch it, keep it short, descriptive, and appealing. You can use emojis and humor if you want.

Lastly, add a link to your bio, it can be the link to your home page or your best blog, or you can keep changing it to the link of the new blog post. The last option is the best one.

5.      Instagram stories is important

IG stories are great as they engage more people, and if you post more than one story, you can be on top of the user’s feed. Try to post at least one blog story and urge people to read your blog. Show them a teaser of what they are missing if they don’t follow your blog, and so on. You can use Canva to make amazing Instagram stories.

You can also have a poll or ask people’s opinion about the new blog, and whatnot.

Share some of your tips with us in the comments below.